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About Us

The Boulevard West

The acme of style, panache and modern luxury, the Boulevard West truly encompasses a high-end lifestyle brand. With products that are sartorially sublime, BW aims to engage each customer with vogue product images, innovative designs and brand-directed content that will help position ourselves as leaders in Pakistan’s contemporary fashion culture. Using clever technology, we partner with the world’s most superior designers and stories to bring you the world of fashion in one integrated space. Carefully curated into a personal boutique just for you, the Boulevard West treasures the special moments and offers perfect head-to-toe styles for every special occasion.

As pioneers of innovation, we believe in the circulation of fashion apparel at your doorstop, the moment where one is able to express great joy and excitement when they purchase the clothes they love. Not only do we provide our customers access to an e-commerce platform but also regular access to pop-up shows so that our valued buyers can get an experience both online and offline throughout the year.

At BW, our goal is to not just to secure a purchase, but to make our loyal buyers come back again and again for unique experiences. BW aims to start off with a diverse range of children’s fashion options however, as we grow and expand into global markets, it is BW’s vision to bring posh and stylish male and female fashion to the forefront of our fashion sensibilities.

We not only speak to a diverse audience but aim to provide everyone a seamless shopping experience that draws them into the frenetic moment of culture, couture and consciousness.

Every Style, Multiple Stories, Unique Experiences

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